SOS Card is a newly formed company that recognises the need to offer households and businesses a quick-to-hand local directory in the form of a brightly coloured, high quality card which can be placed alongside the telephone, on the fridge or on the office notice board...in a place where contact details maybe found easily in urgent situations.

SOS card is less likely to be seen as a "throw away" but more of an "easy to find" reference and carries a higher level of credibility than discardable leaflets.

In spite of the fact that we are now living in an era of ethical consciousness, junk mail particularly in the form of leaflets, has reached huge proportions increasing the challenges of waste management in the home and in the business.

From the advertiser's point of view, SOS Card in its appearance and design, carries a strong message of permanence. The other appealing factor is only one company per sector is permitted to advertise on the card.